Privacy Policy

1. Who we are and how to contact us

Apex General Import PLC is based in Addis Ababa, Ethiopia. We sell vehicles and help individuals, small businesses and independent entrepreneurs source and import products. For privacy questions or requests, contact us:

Yeka Sub City, 22 Area
Tigat Building, Suite T-032
Addis Ababa, Ethiopia
Email: [email protected]
Telephone: +251 912 927 081

2. Information we collect

When you contact us, we collect the name, telephone number, email address (if supplied) and message you enter. Vehicle inquiries may include the vehicle you selected. Custom-order inquiries may include a product category, budget, quantity, product links, answers to sourcing questions and any files you choose to upload. We also keep relevant correspondence and internal notes needed to manage your request.

Our website and hosting services may process technical information such as IP address, browser type, request time and security logs. We use temporary security checks to limit spam and abuse. When enabled, Cloudflare Turnstile processes browser and network information to verify form submissions. Optional site analytics may record page views and interactions, such as clicks on a telephone or WhatsApp link.

Please only provide information needed for your inquiry. Do not submit passwords, payment-card details or unnecessary identity documents through the public forms. Only upload information you are entitled to share.

3. Why we use information

• To respond to inquiries, discuss vehicles and prepare quotations.
• To assess sourcing requirements and arrange agreed custom-order services.
• To communicate about documents, shipping, customs and handover where these are included in your order.
• To maintain business records, resolve questions or disputes, meet applicable legal requirements and protect our services from misuse.

We use the applicable lawful basis for each activity, including your consent where required, steps you request before entering an agreement, performance of an agreement and legal obligations. An inquiry does not automatically subscribe you to promotional messages. Where we seek consent for marketing, you can withdraw it separately.

4. Who may receive information

Access is limited to staff and service providers who need it for these purposes. Depending on your request, relevant information may be shared with hosting and email providers, verification services, suppliers, shipping and logistics providers, customs or clearing professionals, payment providers and public authorities where required. We aim to share only what is necessary for the service or legal requirement. We do not sell inquiry information.

Some suppliers and technology providers operate outside Ethiopia, including in countries from which products are sourced. Any international sharing must follow applicable data-protection requirements and appropriate safeguards. Contact us for information about the arrangements relevant to your order.

5. Retention and security

We retain inquiry and transaction information for as long as reasonably needed to handle the request, provide agreed services, maintain required records and address legal or business obligations. The period depends on the type of record and applicable requirements. Information that is no longer needed should be deleted or anonymised, subject to backup cycles and lawful retention obligations.

We use access controls and other reasonable organisational and technical safeguards. No website, storage system or transmission method can be guaranteed completely secure. Contact us promptly if you believe information connected to your inquiry has been misused.

6. Your choices and rights

Subject to applicable Ethiopian law, you may request access to or correction of your information, deletion, restriction of processing, portability, or object to certain processing. Where processing depends on consent, you may withdraw that consent without affecting earlier lawful processing. We may need to verify your identity and may retain records where the law requires or permits it. You may also raise a concern with the competent Ethiopian data-protection authority, including the Ethiopian Communications Authority.

Contact us using the details above and explain your request. You can choose not to provide optional information; without essential contact or order details, we may be unable to respond or arrange the service.

7. Links, messaging services and children

Links to WhatsApp, maps, supplier websites, videos or other third-party services take you to services governed by their own privacy terms. Our business services are intended for adults able to enter into an agreement. We do not knowingly seek personal information from children; please contact us if a child has submitted information.

8. Changes to this policy

We may update this policy to reflect our services and legal requirements. The date above identifies the latest version. Material changes will be communicated where required, and new consent will be requested where necessary. For a question about this policy, contact our Addis Ababa team.